As a digital marketer, I’m always on the lookout for tools that can give me an edge. Now, AI is at the forefront of transforming marketing strategies, and I’ve discovered some fantastic AI marketing tools that I’m excited to share with you.
Here’s a rundown of the top 17 AI marketing tools I’m using to get ahead this year.
Use of AI in Marketing
Marketing has always been about understanding your audience, but in the era of AI, it’s all about data. The sheer volume of information available today makes it challenging to manually gather insights. This is where AI steps in, making it easier to analyse market trends, understand customer sentiments, and stay ahead of competitors.
Benefits of Using AI Tools for Marketing
Using AI tools in marketing has several benefits:
- Efficiency: AI can process large amounts of data quickly and accurately.
- Scalability: AI tools can handle tasks at a scale that would be impossible for humans.
- Cost Savings: Automating repetitive tasks reduces the need for a large workforce.
- Better Targeting: AI can help create highly targeted marketing campaigns.
- Improved ROI: By optimizing marketing efforts, AI tools can significantly improve return on investment.
17 Best AI Marketing Tools Everyone is Using
#1. Jasper AI (for copywriting)
- Best known for: Versatile AI copywriting capabilities.
- Details: Jasper is an excellent AI-powered copywriting tool. It can create copy in various tones and styles, making it ideal for email campaigns, product descriptions, blog posts, and landing pages. While it requires some human editing, Jasper speeds up the content creation process significantly.
- Price: Starts at $39/month.
How Jasper AI helps marketers?
- Generates high-quality content quickly.
- Supports multiple content formats.
- Offers various writing styles and tones.
- Integrates with other marketing tools.
#2. Surfer SEO (for SEO content writing)
- Best known for: SEO optimization insights.
- Details: Surfer SEO helps optimize your content for search engines. It provides actionable insights on keyword density, readability, and content structure. It integrates seamlessly with other content tools and is used by big names like FedEx and Shopify.
- Price: Starts at $89/month.
How Surfer SEO helps marketers?
- Improves search engine rankings.
- Provides detailed content analysis.
- Enhances keyword optimisation.
- Integrates with other SEO tools.
#3. Notion AI (for productivity)
- Best known for: Comprehensive productivity features.
- Details: Notion AI is a productivity powerhouse, helping you manage notes, projects, and documents effortlessly. It can answer questions, brainstorm ideas, and automate table creation, making it an invaluable tool for staying organized.
- Price: Free with premium plans starting at $10/month.
How Notion AI helps marketers?
- Organizes tasks and projects efficiently.
- Automates content creation.
- Enhances collaboration within teams.
- Integrates with various productivity apps.
#4. Originality AI (for AI content detection)
- Best known for: Detecting AI-generated content.
- Details: Originality AI is essential for ensuring your content isn’t flagged as AI-generated. It’s particularly useful when working with freelance writers to verify the authenticity of their work.
- Price: Starts at $0.01 per credit (1 credit = 1 scan).
How Originality AI helps marketers?
- Detects AI-generated content.
- Ensures content authenticity.
- Helps maintain content quality.
- Verifies freelancer work.
#5. FullStory (for digital experiences)
- Best known for: Comprehensive user behavior insights.
- Details: FullStory provides in-depth insights into user behavior on your website. It tracks every cursor move and click to create a comprehensive user journey, helping you identify opportunities and improve user experience.
- Price: Custom pricing based on usage.
How FullStory helps marketers?
- Analyzes user behavior in detail.
- Identifies UX improvement areas.
- Tracks user journeys comprehensively.
- Enhances overall website experience.
#6. Zapier (for automating tasks)
- Best known for: Task automation and integrations.
- Details: Zapier connects various apps and automates workflows, saving you time and effort. With over 3,000 integrations, it’s a versatile tool for streamlining your processes.
- Price: Free with premium plans starting at $19.99/month.
How Zapier helps marketers?
- Automates repetitive tasks.
- Connects multiple apps seamlessly.
- Saves time and increases efficiency.
- Supports complex workflows.
#7. Hemingway App (for content editing)
- Best known for: Improving content readability.
- Details: Hemingway helps you write clear and concise content. It highlights complex sentences, passive voice, and overuse of adverbs, ensuring your content is easy to read.
- Price: Free, with a $8.33 desktop version.
How Hemingway App helps marketers?
- Enhances content readability.
- Highlights areas for improvement.
- Simplifies complex sentences.
- Provides readability scores.
#8. Chatfuel (for chatbots)
- Best known for: Creating custom chatbots.
- Details: Chatfuel allows you to create custom chatbots to engage with your audience. Its AI can interpret user inputs and provide helpful responses, making it a great tool for customer support and lead generation.
- Price: Free with premium plans starting at $14.99/month.
How Chatfuel helps marketers?
- Engages customers with chatbots.
- Automates customer support.
- Generates leads through conversations.
- Enhances user experience on websites.
#9. Grammarly (for content editing)
- Best known for: Comprehensive grammar and style checks.
- Details: Grammarly is a comprehensive writing assistant that corrects grammar, spelling, and style errors. It integrates with various platforms, ensuring your writing is polished and professional.
- Price: Free with premium plans starting at $12/month.
How Grammarly helps marketers?
- Corrects grammar and spelling errors.
- Enhances writing style and tone.
- Integrates with multiple apps.
- Provides detailed writing suggestions.
#10. Albert.ai (for digital advertising)
- Best known for: Optimizing digital ad campaigns.
- Details: Albert.ai optimizes ad campaigns across multiple platforms. It personalizes ad content and tests different strategies to maximize engagement and conversions.
- Price: Custom pricing based on usage.
How Albert.ai helps marketers?
- Personalizes ad content.
- Optimizes campaigns for better performance.
- Tests and tweaks ad strategies.
- Increases engagement and conversions.
[Albert.ai is not a popular tool hence we can’t find decent media about them which supports our liking].
#11. Headlime (for landing pages)
- Best known for: AI-powered landing page copywriting.
- Details: Headlime uses AI to create compelling landing page copy. It suggests high-performing subject lines, optimizes word count, and supports multiple languages, helping you create effective landing pages quickly.
- Price: Starts at $59/month.
How Headlime helps marketers?
- Generates effective landing page copy.
- Optimizes content for conversions.
- Supports multiple languages.
- Provides high-performing subject lines.
#12. Userbot.ai (for conversation management)
- Best known for: Enhancing customer interactions.
- Details: Userbot enhances customer interactions by learning from conversations. When it can’t answer a query, it passes it to a human and learns from their response, improving over time.
- Price: Custom pricing based on usage.
How Userbot.ai helps marketers?
- Improves customer support.
- Learns from human interactions.
- Enhances chatbot capabilities.
- Provides valuable customer insights.
PS: You may face a little problem because most of their resources are in Italian language.
#13. Browse AI (for scraping web pages)
- Best known for: Efficient web scraping.
- Details: Browse AI allows you to scrape data from competitor websites. It automates data collection, helping you stay informed about market trends and competitor strategies.
- Price: Free with premium plans starting at $19/month.
How Browse AI helps marketers?
- Automates data collection.
- Monitors competitor websites.
- Identifies market trends.
- Provides valuable competitive insights.
#14. Algolia (for search and recommendation APIs)
- Best known for: Custom search capabilities.
- Details: Algolia provides powerful search capabilities for your website. It helps users find what they’re looking for quickly, enhancing their experience and increasing conversions.
- Price: Free with premium plans starting at $0.5 per 1,000 requests/month.
How Algolia helps marketers?
- Enhances website search functionality.
- Improves user experience.
- Increases conversions.
- Supports large inventories and complex queries.
#15. Reply.io (for email replies)
- Best known for: Automating email marketing
- Details: Reply.io automates email marketing campaigns. It uses AI to construct responses and score leads, making it easier to manage large-scale email campaigns.
- Price: Starts at $49/month
How Reply.io helps marketers?
- Automates email responses.
- Scores and prioritises leads.
- Manages large-scale campaigns.
- Integrates with CRM tools.
#16. Brand24 (for media monitoring)
- Best known for: Monitoring online brand mentions.
- Details: Brand24 monitors online mentions of your brand. It aggregates data from various sources and applies sentiment analysis, allowing you to respond to customer feedback promptly.
- Price: Starts at $79/month.
How Brand24 helps marketers?
- Tracks online brand mentions.
- Analyzes sentiment and trends.
- Responds to customer feedback.
- Improves brand reputation management.
#17. Influencity (for influencer marketing)
- Best known for: Managing influencer campaigns.
- Details: Influencity helps you manage influencer marketing campaigns. It connects you with influencers, tracks campaign performance, and provides detailed analytics, making it a powerful tool for social media marketing.
- Price: Starts at $158/month.
How Influencity helps marketers?
- Connects with relevant influencers.
- Manages influencer collaborations.
- Tracks campaign performance.
- Provides detailed analytics and insights.
